One of the ways celebrities add to their fame and fortune is to write a book - but very few of them actually write them. They hire ghostwriters who, besides having the talent to write, even the temperament to work with demanding customers and do not mind staying behind the scenes.
It may not be, or even wants to be a celebrity, but you can still enjoy the services of a good ghostwriter. Most ghostwriters to work on a freelance or contractual basis and enjoy the variety of working with different clients on a range of projects. Some of the ways in which a businessman can use a ghostwriter include:
- Books, including how-to, motivation and memory. Books are a great way to promote your product or company. One of the most popular trends in book publishing is the "little book", which are small, short books that focus on a very narrow and can be written and produced in a few months. Or, if your business is established and has an interesting past, consider creating a book of history of the company to preserve your memories, used as a marketing piece, and build pride and loyalty of employees.
It may not be, or even wants to be a celebrity, but you can still enjoy the services of a good ghostwriter. Most ghostwriters to work on a freelance or contractual basis and enjoy the variety of working with different clients on a range of projects. Some of the ways in which a businessman can use a ghostwriter include:
- Books, including how-to, motivation and memory. Books are a great way to promote your product or company. One of the most popular trends in book publishing is the "little book", which are small, short books that focus on a very narrow and can be written and produced in a few months. Or, if your business is established and has an interesting past, consider creating a book of history of the company to preserve your memories, used as a marketing piece, and build pride and loyalty of employees.
- Articles in journals and other publications. Most business magazines are hungry for good articles written by experts, but have little or no budget to pay for those pieces. A ghostwriter can write an article under your name that will give credibility much more than a paid advertisement, often for a comparable cost.
- Letters to the editor and op-ed pieces in your local newspaper. Got something to say about a hot topic? Want to create some 'buzz problem? Hire a ghostwriter to write an opinion piece for you - the exposure can be enormous and could lead to more advertising.
- Articles for websites, e-zines and other online resources. A ghostwriter can produce articles from you for your web site or otherwise providing solid information and subtly promote you and your company.
- Blog content. A ghostwriter can help with content for your blog or your company.
- White papers and special reports. When professional created and used correctly, white papers can be powerful marketing tools.
The lack of time or writing skills should not prevent the use of the written word to promote yourself and your business. At the same time, what it produces in terms of books and articles must be written in a clear, coherent, engaging and a professional who knows how to communicate your message accurately, in another style you want to read, and in a way that reflects positively on you and your company. A good ghostwriter can be a great addition to your marketing team.
like to have books..
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